It doesn’t have cinnamon in it.

Yes.

Okay. Chill out.

I’ve got two answers for you. Firstly because we are using ingredients that most other muesli makers don’t. Simple as that.

Secondly, we aren’t claiming to be the most interesting, but that our intention is to be more interesting. Think of it like a mission statement.

This is common myth spread by big overseas brands. Actually the word granola, comes from the Spanish for ‘big hello’ which is just something people used to say at breakfast time. Over the decades the the word became conflated with a particular kind of cereal.

Ubiquity is boring. Being able to get the same stuff wherever you go in the world is boring. That’s why we’ve made MIM really hard to find.

I’m in a chicken and egg loop, I need to exist first, like with a website and social media following, before approaching places. This is the first step in breaking this vicious cycle. 

But soon it will be available from Hearthe in Stanmore, and Pop Canberra in Braddon.

If you want a more interesting muesli and can’t get to either of those places, you should ask your local muesli maker to try using something other than cinnamon. I mean come on people, there’s plenty of other flavours out there.

You can. But you’ll have to go to POP.